Learn the essentials
Start with a practical introduction to building and running a good business.
Make it relevant
Add modules shaped around your sector, priorities or stage of growth.
Get answers as you work
Use an AI support tool trained on In Good Company resources to ask specific questions.
Practical tools for building a better business
Short, focused learning modules that help founders and teams put ethical business ideas into practice, without having to work through a dense playbook alone.
Built from In Good Company’s Good Business Hub and practical experience supporting purpose-led businesses.
Getting Started
In Good Company began as a curated directory of more than 750 ethical and responsible businesses across London.
It was created to help people discover organisations making a positive impact, while giving independent businesses greater visibility within a growing community of purpose-led enterprises.
As the community grew, so did our conversations with business owners.
Time and again, we heard the same challenges. Running a small business means wearing multiple hats, finding trusted suppliers, navigating new regulations, and making good decisions with limited time and resources.
Rather than simply helping businesses be found, we wanted to help them thrive.
Today, In Good Company is evolving into a practical support platform for small businesses and responsible organisations.
Alongside our trusted supplier directory, we're developing tools and resources that make everyday operations a little easier.
What's coming?
Good Business Buddy
An AI-powered assistant designed to answer day-to-day business questions, signpost relevant guidance, and help business owners find practical solutions quickly.
Supplier Directory
A growing database of trusted suppliers, consultants and service providers, making it easier to find organisations that align with your business values and needs.
Resource Hub
A library of free and premium resources designed specifically for small businesses. These include sector-specific guides, practical templates, checklists, and shorter, easy-to-use versions of our existing Good Business guidance to help businesses make progress without feeling overwhelmed.